Old Major Market, a Central Indiana bitcoin butcher holding 100% of new bitcoin payments on its balance sheet
My trip into the Indiana Bitcoin market started at Kaffeine Coffee Co. on Fulton Street. The coffee was tasty, but my real surprise was running into a local Bitcoiner who was also paying for his order in satoshis, making me feel like not such a rare breed in this fiat world
The friend I made shared about a network of Indiana merchants the Indianapolis local Indy Bitcoin Group has been orange pilling
A common complaint of merchant Bitcoin adoption is that the shop owners will liquidate 100% of their Bitcoin back into cash using payment processors like Square. This is true to start, but a fascinating shift occurs once a business owner reads about bitcoin. Old Major LLC, an artisan meat distributor based in Indianapolis, is a prime example of that shift
According to owner Mark LaFay, Starting in 2026, Old Major Market made a major strategic decision: they are keeping 100% of the Bitcoin they receive directly on their balance sheet. They realized that holding bitcoin opens up significant long-term upside
Big shout out to the Bitcoiners in Central Indiana that have been stopping by Old Major for over a year to buy bacon, sausages, and specialty meats with sats. While the shop originally agreed to accept Bitcoin and instantly converted every transaction to cash, the steady stream of Bitcoin payments caught their attention
When a dedicated community directs its routine spending toward supportive merchants, the business case for the owner becomes undeniable
That financial reality is the ultimate orange pill. A focused group of customers directing their commerce toward open-minded owners can move the needle for merchant adoption, whether the owner holds from day one or learns along the way that they are missing profit
As always, a growing directory of verified Bitcoin-accepting merchants is listed below. If you want your business added to the map, or if you have a new city and story to feature in an upcoming column, write directly to [email protected] to be included in “NOW ACCEPTING BITCOIN“
